The proposed retail development site offers a highly strategic, easily accessible, and conveniently positioned location for shoppers across the surrounding suburbs of Doonside, Doon Heights, Shulton Park, Illovo Glen, Baphehli, and parts of Amanzimtoti. This location presents a strong alternative retail offering within a well-established suburban catchment, providing direct convenience for residents seeking closer, faster shopping options.

Situated within the broader Kingsburgh retail ecosystem, the new development will benefit from its proximity to the region’s dominant retail hub, Arbour Town, home to Galleria Mall, Arbor Crossing (Value Centre) and Makro, located just 4.5 km from the site. While Arbour Town functions as a super-regional shopping destination, the proposed Seadoone Road development is positioned to operate as a high-demand convenience retail centre, complementing the current offering at Seadoone Mall and addressing unmet consumer demand in the surrounding middle-income suburbs of Doonside, Doon Heights, Shulton Park, Warner Beach, and lower Amanzimtoti.

The node also benefits from an expanding lower-income community in Baphehli, located directly north-west of the site. This combined middle- to lower-income catchment reflects strong retail fundamentals with an estimated 2020 per-capita annual income of R81 000, a resident population of approximately 31 357, and 9 272 households, generating a retail buying power potential of R791 million.

Traffic exposure further strengthens the site’s commercial potential. Seadoone Road records vehicle volumes exceeding 1 500 vehicles per peak hour, with 95% of traffic consisting of privately owned vehicles, ensuring excellent visibility and steady passing trade. These conditions strongly support the development of a convenience-focused retail centre and are expected to increase competitiveness at neighbourhood level, enhancing the overall appeal of the Seadoone Road node as a key retail destination within Kingsburgh.